Marugame Udon
Brand Website & Editorial Experience
Brand-facing digital experience for Marugame Udon Indonesia, highlighting fresh artisanal food storytelling, store branch discovery, app promotion, and editorial stories.
100+
Outlets Nationwide
Japanese Artisan
Brand Experience
Executive Overview & Context
Marugame Udon is the world's leading Japanese udon restaurant chain. The website redesign presents their brand philosophy, kitchen transparency, menu offerings, and mobile app download CTAs in a polished, appetite-appealing layout.
The Problem & Challenge
The brand needed a modernized online presence that highlights their fresh hand-made udon crafting process, certified Halal standards, and store locations nationwide.
Engineering Solution & Architecture
Developed with Django template engines and custom CSS modules to create a high-contrast, Japanese minimalist layout with fast image delivery.
Key Features Breakdown
Editorial Brand Storytelling
Rich media grids illustrating the hand-crafted noodle making process, rich broths, and tempura variety.
PoinMU Loyalty Integration Teaser
Dedicated callouts promoting the Marugame Udon rewards app and membership benefits.
Branch & Menu Navigation
Mobile-friendly directory helping users locate nearest outlets and explore seasonal menu items.
Technical Architecture
Backend
Frontend
UI & Feature Contribution
Daniel Kamasi designed and integrated key frontend UI components, responsive flows, and custom backend modules.